Client work · E-commerce build, 2026
Earthy Crunchy Wellness: from Squarespace to a custom Shopify storefront
A family-run small batch skincare brand making grass-fed and grass-finished tallow balms and whipped tallows infused with organic botanicals — selling online and at farmers markets. We rebuilt their store on a fully custom Shopify theme and moved the whole operation over without a minute of downtime.
The client
Small batch skincare, made by a family that sells face-to-face
Earthy Crunchy Wellness makes grass-fed and grass-finished tallow balms and whipped tallows infused with organic botanicals — sold online and at farmers markets.
The brand had outgrown its Squarespace site. They needed a storefront that could carry a growing catalog, keep its handmade character, and hold up when attention spiked — like when WSPA 7NEWS’s “Your Carolina” featured them in a Market Monday segment at the Toasty Farmers Market at New Realm Brewing. Today the store runs on Shopify at earthycrunchywellness.com, on a theme built for them from scratch.
Project fact sheet
- Platform: Shopify, on a fully custom theme (no purchased template)
- Migrated from: Squarespace, with a complete 301 redirect map
- Catalog: 15 products, including ritual bundles
- Typography: refined with the client to Literata
- DNS: zero-downtime Cloudflare cutover
- Email: branded domain email with DKIM and DMARC
What we delivered
A full replatform, end to end
Every piece of the move — storefront, domain, email, redirects, and search plumbing — handled by one team.
Custom Shopify theme
A Squarespace-to-Shopify migration onto a fully custom theme — no purchased template. Typography was refined in close collaboration with the client, landing on Literata.
15-product catalog with ritual bundles
The full product line rebuilt on Shopify — balms, whipped tallows, and curated ritual bundles that package complementary products together.
Zero-downtime DNS cutover
The domain moved to the new store through a Cloudflare DNS cutover with no downtime, backed by a complete 301 redirect map covering the old Squarespace URLs.
Branded email with DKIM and DMARC
Branded domain email configured with DKIM and DMARC authentication, plus an automated welcome-discount email for new subscribers.
Press and farmers-market pages
Dedicated landing pages that put the WSPA 7NEWS feature and the brand's farmers-market presence to work as trust signals for online shoppers.
Google Search Console setup
Search Console configured on the new domain so indexing, coverage, and search performance are visible from day one after the cutover.
As seen on TV
Featured on WSPA 7NEWS 'Your Carolina'
Earthy Crunchy Wellness was featured in a Market Monday segment at the Toasty Farmers Market at New Realm Brewing — the kind of moment a website has to be ready for.
See it live
The best case study is the storefront itself
Browse the finished build — the custom theme, the catalog, and the ritual bundles are all live today.
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